Entrepreneurship & Small Business Management

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About this course

Turn a business idea into a practical plan by understanding customers, value propositions, pricing, operations and basic financial planning.

Entrepreneurship & Small Business Management is a practical, beginner-friendly ASET Academy course. Learners build foundational knowledge through guided lessons, examples, practice activities and a final task. The course is designed to support study, employability, workplace productivity and small business development.

STEP BY STEP LEARNING

Course curriculum

12 lessons in 4 learning sections

12 lessons

01Idea and Opportunity3 lessons⌄

▣Entrepreneurship and identifying customer problemsVideo / Lesson · 20 minEnroll to unlock

▣Market research and competitor observationVideo / Lesson · 20 minEnroll to unlock

▣Choosing and testing a business ideaVideo / Lesson · 25 minEnroll to unlock

02Customer and Marketing3 lessons⌄

▣Target customers and buyer personasVideo / Lesson · 20 minEnroll to unlock

▣Value proposition and product positioningVideo / Lesson · 20 minEnroll to unlock

▣Low-cost marketing and customer serviceVideo / Lesson · 25 minEnroll to unlock

03Operations and Finance3 lessons⌄

▣Business processes, suppliers and inventory basicsVideo / Lesson · 20 minEnroll to unlock

▣Pricing, costs, revenue and profitVideo / Lesson · 20 minEnroll to unlock

▣Cash flow, budgeting and record keepingVideo / Lesson · 25 minEnroll to unlock

04Business Plan Project3 lessons⌄

▣Business model and action planVideo / Lesson · 20 minEnroll to unlock

▣Risk identification and simple growth strategyVideo / Lesson · 20 minEnroll to unlock

▣Prepare a one-page business planVideo / Lesson · 25 minEnroll to unlock

YOUR LEARNING OUTCOMES

What you will learn

Evaluate a business idea and customer need
Define a target market and value proposition
Plan basic operations, pricing and promotion
Prepare a simple business plan and budget

BEFORE YOU START