Digital Marketing Fundamentals
Understand the digital marketing landscape and plan practical campaigns using search, social media, content and analytics.
Instructor: Nirob AhmedUpdated course information
About this course
Understand the digital marketing landscape and plan practical campaigns using search, social media, content and analytics.
Digital Marketing Fundamentals is a practical, beginner-friendly ASET Academy course. Learners build foundational knowledge through guided lessons, examples, practice activities and a final task. The course is designed to support study, employability, workplace productivity and small business development.
Course curriculum
12 lessons in 4 learning sections
01Digital Marketing Essentials3 lessons⌄
02Content and Social Media3 lessons⌄
03Search and Paid Promotion3 lessons⌄
04Analytics and Campaign Project3 lessons⌄
What you will learn
Explain key digital marketing channels
Identify audiences and set campaign objectives
Plan content and basic paid campaigns
Measure results using meaningful metrics
What you need
Basic internet and computer skills
Course instructor
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