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ASET ACADEMY · PROFESSIONAL LEARNING

Social Media Content Creation & Strategy

Plan and create useful social media content with a consistent brand voice, content calendar, captions, short videos and performance review.

12 lessonsApproximately 6–10 hours durationBeginner levelOnline learning mode
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About this course

Plan and create useful social media content with a consistent brand voice, content calendar, captions, short videos and performance review.

Social Media Content Creation & Strategy is a practical, beginner-friendly ASET Academy course. Learners build foundational knowledge through guided lessons, examples, practice activities and a final task. The course is designed to support study, employability, workplace productivity and small business development.

STEP BY STEP LEARNING

Course curriculum

12 lessons in 4 learning sections

12 lessons
01Content Strategy3 lessons⌄
▣Platform purpose and audience behaviourVideo / Lesson · 20 minEnroll to unlock
▣Content pillars, goals and brand voiceVideo / Lesson · 20 minEnroll to unlock
▣Building a practical content calendarVideo / Lesson · 25 minEnroll to unlock
02Writing and Visual Content3 lessons⌄
▣Writing hooks, captions and calls to actionVideo / Lesson · 20 minEnroll to unlock
▣Basic storytelling and content structureVideo / Lesson · 20 minEnroll to unlock
▣Creating simple posts and carousel conceptsVideo / Lesson · 25 minEnroll to unlock
03Short-Form Video3 lessons⌄
▣Planning a short video and simple storyboardVideo / Lesson · 20 minEnroll to unlock
▣Recording, framing, sound and lighting basicsVideo / Lesson · 20 minEnroll to unlock
▣Editing and adding captionsVideo / Lesson · 25 minEnroll to unlock
04Publishing and Improvement3 lessons⌄
▣Scheduling and consistent publishingVideo / Lesson · 20 minEnroll to unlock
▣Engagement, reach and content metricsVideo / Lesson · 20 minEnroll to unlock
▣Create a 14-day content plan and sample postsVideo / Lesson · 25 minEnroll to unlock
YOUR LEARNING OUTCOMES

What you will learn

Define a content goal and target audience
Plan content themes and a publishing calendar
Write engaging captions and create basic content
Review performance and improve future posts

BEFORE YOU START

What you need

Basic smartphone or computer skills

MEET YOUR INSTRUCTOR

Course instructor

admin

Questions & reviews

Examinations

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